A two day interactive masterclass for senior managers and communicators.

A crisis is a high risk moment for a company or organisation. In the social media age, the demands on companies to communicate rapidly when a crisis hits have never been more challenging. Recent events have demonstrated that companies who communicate very quickly emerge with their reputation intact and sometimes even stronger. For those who fail to communicate rapidly to incidents, criticism, damage and loss of company value are real risks.

The advance of social media has brought an urgent need to re-engineer crisis management and communications plans.

In this masterclass, through exercises, crisis simulations and case studies, you will explore how the techniques of crisis communications are changing, and you will be invited to consider whether your own plans and practice are adequate to protect the company’s valuable reputation in an emergency.


You will explore:

Collage thumbnail for WASS websiteThe impact of social media on the crisis communications timetable
Collage thumbnail for WASS websiteUsing social media to seize control of the agenda
Collage thumbnail for WASS websiteThe crisis plan and upping the speed of response
Collage thumbnail for WASS websiteHow the cameraphone and social media is changing citizen behaviour
Collage thumbnail for WASS websitePreparing the first statements before a crisis hits
Collage thumbnail for WASS websiteCase studies including avoiding accidental damage to your reputation through inadequate controls in your social media team
Collage thumbnail for WASS websiteThe crisis statement rules
Collage thumbnail for WASS websiteCrisis media interviews
Collage thumbnail for WASS websiteHolding a press conference under pressure
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Dealing with victims in the communication process

Collage thumbnail for WASS websiteDoes the CEO have a role on social media in a crisis?
Collage thumbnail for WASS websiteCrisis messaging at different stages of the crisis
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Donald Steel’s experience of crisis communications and management ranges across mass fatality incidents, terrorism, kidnapping, fatal accidents, murder, quality issues, corruption investigations, high profile individuals, political and diplomatic crises.

Based in London, he is a former BBC radio presenter and producer and was for 11 years, the Chief Media Spokesman at the British Broadcasting Corporation. He now works and trains across the UK, Europe, the Balkans, the Middle East, Asia-Pacific, Australasia and North America.

Alongside his own practice, he is Associate Director, Crisis Communications at Kenyon International Emergency Services, the world’s largest commercial responder to mass fatality incidents. He is also a Director of Johnston Associates, leading UK aviation public relations firm at London Heathrow. He was elected a Fellow of the Royal Society of Arts in 1998 and is an Accredited Practitioner of the the Chartered Institute of Public Relations in London.

He lectures regularly at the London School of Economics, the China Media Centre of the University of Westminster and University of Coventry’s Global Leadership Programme.

Recent and forthcoming speaking engagements include Singapore, Sydney, Fiji, Oslo, Reykjavik, Montreal, New York, Las Vegas, Macedonia, Bahrain, Muscat and Doha. He made return visits to conduct workshops at the International Government Communications Forum, organised by the Government of Sharjah, and at the International Association of Anti-Corruption Authorities Global Congress in Hong Kong.

He is a contributing author to the book “The Little Black Book of PR” published in October 2016.